RUH
Ruh blends saffron, rose and vanilla with creamy sandalwood, creating a soulful, intimate embrace of timeless tenderness.
Free samples with every order
Complimentary shipping on orders over $35
Rewards for loyal shoppers
Key Notes:
Vanilla, Cloves, Rose, Tonka bean, Musk, Saffron, Sandalwood, Lover's Sweater
Scent Profile: Floral · Spicy · Intimate
What does ''Ruh'' mean?
Ruh (रूह) is Hindi/Urdu word that translates to “soul” or “spirit.” It speaks to the deepest part of us the unseen, the eternal, the essence of who we are.
Note from the Perfumer: Ruh is 'Soulful Essence'.
Ruh delves deep into the heart. This fragrance doesn’t speak first, it lingers. Soft, soulful, and slow to bloom, Ruh stays close to the skin, waiting to be discovered in moments of closeness and stillness. With grounding notes of saffron and sandalwood wrapped in rose and vanilla, Ruh evokes a love that is both timeless and tender. It’s the warmth of a lover’s sweater. The memory of a touch. A whisper of the soul.
Vanilla
Cloves
Rose
Tonka Bean
Musk
Saffron
Sandalwood
Mitti Parfum
Mitti Parfum is a love letter to South Asia, to the soil, the monsoon, the rituals, and the memories that shaped Neerav and Ridhima. Hand-poured in small batches in Delaware, USA,
The fragrances carry the in-between:
Between heritage and modern ritual. Between roots and renewal. Between who they are and who they're becoming.
Every bottle is a story waiting to be worn, and every fragrance comes with a piece of South Asian folk art you can frame, pin, or keep close, carrying culture and a keepsake box.
Mitti Parfum Ethos
Heritage & Craft : Preserving South Asian storytelling through scent
Small Batch, Big soul: Each bottle is hand poured in soulful batches, crafted with patience and precision. Because luxury isn't mass-made, it's hand-made
Family-Run, Heart driven : They are not a couple steeped in heritage and love, alchemizing memories into scents.
Meet the Makers
Ridhima - The Founder
A lifelong storyteller, Ridhima built Mitti Parfum to honor the quiet, intimate memories of home - petrichor after rain, morning chai with cardamom, the soft glow of family rituals. She shapes the soul, vision, and poetic identity of the brand.
Neerav - The Perfumer
Raised around spices, summers of monsoon, and sensory tradition, Neerav brings each scent to life. He hand-crafts every blend, layering emotion and ancestral artistry into fragrances that feel personal, familiar, and unforgettable.
Together, they create fragrances that don’t just smell beautiful: they feel like home, heritage, and belonging.
Gourmand
Gourmand fragrances are inspired by delicious, dessert-like notes and the comforting warmth of familiar indulgences. They often blend vanilla, fruit, spice, caramel, chocolate, nuts, or creamy accords into scents that feel cozy, playful, decadent, or elegant. Sweet without always being simple, the best gourmands feel memorable, refined, and hard to resist.