Mitti Parfum
Mitti Parfum is a love letter to South Asia, to the soil, the monsoon, the rituals, and the memories that shaped Neerav and Ridhima. Hand-poured in small batches in Delaware, USA,
The fragrances carry the in-between:
Between heritage and modern ritual. Between roots and renewal. Between who they are and who they're becoming.
Every bottle is a story waiting to be worn, and every fragrance comes with a piece of South Asian folk art you can frame, pin, or keep close, carrying culture and a keepsake box.
Mitti Parfum Ethos
Heritage & Craft : Preserving South Asian storytelling through scent
Small Batch, Big soul: Each bottle is hand poured in soulful batches, crafted with patience and precision. Because luxury isn't mass-made, it's hand-made
Family-Run, Heart driven : They are not a couple steeped in heritage and love, alchemizing memories into scents.
Meet the Makers
Ridhima - The Founder
A lifelong storyteller, Ridhima built Mitti Parfum to honor the quiet, intimate memories of home - petrichor after rain, morning chai with cardamom, the soft glow of family rituals. She shapes the soul, vision, and poetic identity of the brand.
Neerav - The Perfumer
Raised around spices, summers of monsoon, and sensory tradition, Neerav brings each scent to life. He hand-crafts every blend, layering emotion and ancestral artistry into fragrances that feel personal, familiar, and unforgettable.
Together, they create fragrances that don’t just smell beautiful: they feel like home, heritage, and belonging.