The visual language of Escentric Molecules reinforces perfumery as science + art.
Each aroma-molecule in the series 01, 02, 03 and 04 is explored in binary pairs:
Escentric fragrance – a formula Molecule fragrance – a molecule
This binary pair at the heart of Escentric Molecules translates to an emphasis on binary notation in the design. Binary is explored in a number of different ways, some esoteric, and others readily decodable, such as classic binary code.