Fugazzi
"FUGAZZI" plays on "fugazi," symbolizing illusion. By tweaking its spelling and adding a Cyrillic touch, the brand preserves its essence—bold, rebellious, and avant-garde, challenging perceptions of luxury.
The Dutch fragrance company was founded by Bram Niessink in 2018, who was inspired by the use of ancient oils and juices in Egypt and a mind-blowing myth about how Cleopatra conquered Caesar by simply smelling good.