RANI-PINK
Rani Pink blends playful sour berries and bubblegum with warm vanilla, clove and cedar for irresistible sophistication.
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Rani Pink (रानी पिंक) is inspired by the duality of childhood and adulthood, the sweetness you began with, and the strength you grew into.
It’s the color of childhood joy and also the crown of the royal.
A reminder that you can be soft and powerful at the same time.
Scent Profile: Sweet · Tart · Warm · Velvety
Note from the Perfumer:
Rani Pink is ‘Two Eras in One Bottle’
Rani Pink opens with the bright, playful spark of childhood that first pop of sour berry, the sweet–tart thrill of candy, the bubblegum softness that made everything feel light and full of possibility.
As the scent unfolds, it matures, just like you did.
Clove rises, cedar settles, vanilla warms like breath on skin. A hint of musks curl in like a velvet ribbon. The fragrance shifts from innocence to indulgence, from bubblegum giggles to cocktail-hour confidence.
It’s youthful. It’s regal. It’s addictive.
Rani Pink captures two versions of you:
the child who collected candy…
and the grown-up who collects moments..
A scent that arrives bright, grows bold, and lingers beautifully.
Cloves
Davana
Vanilla
Cedarwood
Bubblegum
Mitti Parfum
Mitti Parfum is a love letter to South Asia, to the soil, the monsoon, the rituals, and the memories that shaped Neerav and Ridhima. Hand-poured in small batches in Delaware, USA,
The fragrances carry the in-between:
Between heritage and modern ritual. Between roots and renewal. Between who they are and who they're becoming.
Every bottle is a story waiting to be worn, and every fragrance comes with a piece of South Asian folk art you can frame, pin, or keep close, carrying culture and a keepsake box.
Mitti Parfum Ethos
Heritage & Craft : Preserving South Asian storytelling through scent
Small Batch, Big soul: Each bottle is hand poured in soulful batches, crafted with patience and precision. Because luxury isn't mass-made, it's hand-made
Family-Run, Heart driven : They are not a couple steeped in heritage and love, alchemizing memories into scents.
Meet the Makers
Ridhima - The Founder
A lifelong storyteller, Ridhima built Mitti Parfum to honor the quiet, intimate memories of home - petrichor after rain, morning chai with cardamom, the soft glow of family rituals. She shapes the soul, vision, and poetic identity of the brand.
Neerav - The Perfumer
Raised around spices, summers of monsoon, and sensory tradition, Neerav brings each scent to life. He hand-crafts every blend, layering emotion and ancestral artistry into fragrances that feel personal, familiar, and unforgettable.
Together, they create fragrances that don’t just smell beautiful: they feel like home, heritage, and belonging.
Gourmand
Gourmand fragrances are inspired by delicious, dessert-like notes and the comforting warmth of familiar indulgences. They often blend vanilla, fruit, spice, caramel, chocolate, nuts, or creamy accords into scents that feel cozy, playful, decadent, or elegant. Sweet without always being simple, the best gourmands feel memorable, refined, and hard to resist.