MOHEY
Mohey blends zesty citrus and delicate jasmine with earthy patchouli, evoking romantic enchantment and rain-kissed sensuality.
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Key Notes: Bitter Orange, Sweet Lime, Petrichor, Jasmine, Patchouli, Enchantment.
What does “Mohey” mean?
Mohey (मोहे) is a Hindi word meaning “mine”.
It echoes the whispers of an old love song, the flirtation in a glance, the magnetic pull between hearts that recognize each other.
Scent Profile: Citrusy · Floral · Earthy
Note from the Perfumer: Mohey is 'Scent of Enchantment'
This scent was inspired by the rituals of courtship not grand gestures, but the subtleties: a glance held too long, the brushing of hands, a smile that says more than words.
With delicate jasmine and zesty lime, grounded by the earthy hum of patchouli and the soft memory of rain-soaked soil, Mohey captures love in its most enchanting phase when everything feels like a maybe and a yes at once.
It’s flirtatious, soulful, earthy, and softly addictive.
The scent of someone remembering your name over and over again.
Bitter Orange
Sweet Lime
Petrichor
Jasmine
Patchouli
Mitti Parfum
Mitti Parfum is a love letter to South Asia, to the soil, the monsoon, the rituals, and the memories that shaped Neerav and Ridhima. Hand-poured in small batches in Delaware, USA,
The fragrances carry the in-between:
Between heritage and modern ritual. Between roots and renewal. Between who they are and who they're becoming.
Every bottle is a story waiting to be worn, and every fragrance comes with a piece of South Asian folk art you can frame, pin, or keep close, carrying culture and a keepsake box.
Mitti Parfum Ethos
Heritage & Craft : Preserving South Asian storytelling through scent
Small Batch, Big soul: Each bottle is hand poured in soulful batches, crafted with patience and precision. Because luxury isn't mass-made, it's hand-made
Family-Run, Heart driven : They are not a couple steeped in heritage and love, alchemizing memories into scents.
Meet the Makers
Ridhima - The Founder
A lifelong storyteller, Ridhima built Mitti Parfum to honor the quiet, intimate memories of home - petrichor after rain, morning chai with cardamom, the soft glow of family rituals. She shapes the soul, vision, and poetic identity of the brand.
Neerav - The Perfumer
Raised around spices, summers of monsoon, and sensory tradition, Neerav brings each scent to life. He hand-crafts every blend, layering emotion and ancestral artistry into fragrances that feel personal, familiar, and unforgettable.
Together, they create fragrances that don’t just smell beautiful: they feel like home, heritage, and belonging.
Gourmand
Gourmand fragrances are inspired by delicious, dessert-like notes and the comforting warmth of familiar indulgences. They often blend vanilla, fruit, spice, caramel, chocolate, nuts, or creamy accords into scents that feel cozy, playful, decadent, or elegant. Sweet without always being simple, the best gourmands feel memorable, refined, and hard to resist.