I Am Trash
I AM TRASH transforms upcycled fruits, rose, and cedarwood into a vibrant, sustainable fragrance with modern elegance.
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Discover I AM TRASH, a revolutionary fragrance that transforms discarded ingredients into a luxurious olfactory experience. Created in partnership with the award-winning creative network Ogilvy Paris, this innovative perfume celebrates the beauty of upcycling by giving new life to materials that would otherwise go to waste.
As the first luxury fragrance created through upcycling, I AM TRASH reimagines sustainability through creativity and craftsmanship. Exhausted rose petals, previously distilled sandalwood chips, and leftover apples from the food industry are transformed into a vibrant composition that proves beauty can emerge from unexpected places.
The fragrance opens with the fresh, juicy character of upcycled apple essence, brightened by bitter orange and the sweetness of Gariguette strawberry. A delicate floral heart unfolds through upcycled rose absolute, adding elegance and natural softness.
The base reveals the warm, woody depth of upcycled Atlas cedarwood, creating a refined and lasting finish that balances fruity freshness with earthy sophistication.
Why You'll Love It
A sustainable luxury fragrance created through innovative upcycling techniques.
Transforms discarded natural ingredients into a beautiful fruity, floral, and woody composition.
Combines fresh fruits, elegant florals, and warm woods.
A modern scent that celebrates creativity, responsibility, and conscious beauty.
Perfect for fragrance lovers who appreciate unique and environmentally inspired creations.
Fragrance Notes
Top Notes: Upcycled Apple Essence, Bitter Orange, Gariguette Strawberry
Heart Note: Upcycled Rose Absolute
Base Notes: Upcycled Atlas Cedarwood
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Experience I AM TRASH and discover how forgotten ingredients can become a masterpiece of modern perfumery, where sustainability, innovation, and luxury meet.
Etat Libre d'Orange
Etat Libre d’Orange proposes surprising olfactory compositions, without any limitations in terms of creativity, raw materials, or expense. This is why the brand has met a growing number of passionate fans who see in Etat Libre d’Orange its singularity, its sincerity, and its adherence to its ethos: luxurious, provocative, sometimes ironic, often subversive, and always elegant. In ten years, Etat Libre d’Orange has become a respected constituent in the world of perfume.
In South Africa, Etat Libre d’Orange, the Orange Free State, was an autonomous sovereign republic which declared independence from British rule in 1854. The name was derived from the royal family of the Netherlands, the homeland of the region’s pioneers. It was a land of staggeringly rough beauty and color and unforgettable smells, a nation of contrasts, strong feelings, and mixed emotions. The rainbow mosaic of people and cultures gave it an unpredictable, sometimes savage nature. And it was independent — unrestrained, unrestricted.
Unity, beauty, conflict — and freedom, the hallmarks of our company. The Orange Free State ended in 1902. But its attitude lives on at Etat Libre d’Orange.
Gourmand
Gourmand fragrances are inspired by delicious, dessert-like notes and the comforting warmth of familiar indulgences. They often blend vanilla, fruit, spice, caramel, chocolate, nuts, or creamy accords into scents that feel cozy, playful, decadent, or elegant. Sweet without always being simple, the best gourmands feel memorable, refined, and hard to resist.